The French video game company Ubisoft revealed in a recent report that it is interested in exploring blockchain technology. The play-to-win mechanic has great potential in the eyes of the company, which is already considering implementing it in future games. Other video game developers, such as Square Enix and EA, are already investigating how to include blockchain in their games, in order to allow players to obtain in-game cryptocurrencies.

Ubisoft’s video game franchises include Assassin’s Creed, Far Cry, For Honor, Prince of Persia, Tom Clancy’s, Just Dance, Watch Dogs, Rayman, and Rabbids. Now, the company announced it wants to develop play-to-earn NFT and blockchain games as a new way to empower players as true stakeholders of its worlds.

The entertainment company stated: “Ubisoft recently took part in the latest funding round of Animoca Brands, a leading blockchain gaming company. Ubisoft has been exploring blockchain since the early development of the technology, supporting and learning from the ecosystem through initiatives like its Entrepreneurs Lab start-up program and the Blockchain Game Alliance as a founding member.”

For his part, CFO Frederick Duguet explained about the company’s stance on blockchain: “Blockchain will allow more players to earn and own content, and we think this will greatly grow the industry. We have worked with many small companies using blockchain and we are starting to have a good know-how on how it can impact the industry and we want to be one of the key players in this market.”

Crypto gaming has been on the rise, especially since the pandemic began. What do you think about it? Leave your comment below!