The Bruce Lee Family Company and the NFT Ethernity protocol will release Lee’s first NFT collection, dubbed The Formless Form. Lee’s NFT compilation aims to “commemorate the life and legacy of the martial arts pioneer, philosopher and global action film star,” as was explained in Ethernity’s press release.
Hong Kong and American martial artist, martial arts instructor, film star and philosopher Bruce Lee is a hugely popular pop culture icon. Lee is famous around the world for his martial arts style and his roles in a series of martial arts feature films shot in the early 1970s, as well as the documentary legacy he left behind. He was born in 1940 and died in 1973 and he is considered to be one of the most influential martial artists of all time.
The NFT collection was “inspired by the philosophy and teachings of Bruce Lee”. In addition, the artwork comes from artists such as Bosslogic, Raf Grassetti and Anthony Francisco. “My father believed in honest self-expression,” said Shannon Lee, president and CEO of Bruce Lee Family Company and One Family Foundation.
Lee’s daughter said: “We are honoured by the opportunity to collaborate with these extremely talented artists whose artistic expressions will help continue to spread the positive message of Bruce Lee’s philosophy and teachings to the world in an authentic way.”
Nick Rose, the CEO and founder of Ethernity, said when the new collection was announced that the team looks forward to bringing Bruce Lee fans the new NFTs. “We thrive on exploring opportunities for newly expanded worlds of important people, and an incredibly influential figure like Bruce Lee fits perfectly with our grand ambitions and efforts,” Rose said.
He added: “We look forward to bringing Bruce Lee fans new ways to celebrate his life’s work, towards which our team shares so many fond feelings.”
Legends such as Jerry Garcia, Kurt Cobain, Muhammad Ali, Elvis, Tupac, and more have also been featured in NFT collections. If you are a Bruce Lee fan and are interested in owning a NFT, the launch will be today, January 8, at 12:00 pm ET.