Adidas, the popular German multinational company dedicated to the manufacture of sports equipment and fashion products, officially announced its entry into the metaverse with Bored Ape Yacht Club.
Bored Ape Yacht Club is an NFT collection of 10,000 ape avatars. A few days after the launch of Bored Ape Yacht Club in late April, all 10,000 apes sold out, for US$24.3 million in total, roughly US$200 per ape.
Following the recent announcement of its potential partnership with Coinbase, Adidas unveiled its entry into the metaverse in partnership with Bored Ape Yacht Club, Punks Comic and gmoney on the afternoon of December 2 .
Through a message tweeted on Twitter, the prestigious sports brand noted: “Today we leap Into The Metaverse with @BoredApeYC, @gmoneyNFT & @punkscomic. It’s time to enter a world of limitless possibilities. http://adidas.com/Metaverse.”
The rumor of Adidas entering the metaverse has been around for days. Last Sunday, November 28, both Bored Ape Yacht Club, Punks Comic and gmoney published some clues about it.
However, on Thursday, December 2, Adidas released a video showing 3D avatars inspired by gmoney, an original Punks Comic character, and Adidas’ Bored Ape falling into a world with a shiny logo of the sportswear brand, while the famous song “What a Wonderful World” by Louis Armstrong plays.
At the same time, Adidas changed its profile picture on the social network Twitter and placed the image of a Bored Ape.At the same time, Adidas shared a link that directs to its official website, specifically to a section created and related to the metaverse, which states in a note: “INTO THE METAVERSE. It’s happening. gmoney, PUNKS Comic and the Bored Ape Yacht Club lead adidas into the Metaverse. Let’s go.”
